KEY To Brand Building: Authenticity with Dr. Edwin Lee 李根興 | 品牌建設的關鍵:與李根興 談論品牌真實性的重要

In this final episode with Edwin Lee 李根興, Edwin talks about the importance of authenticity to building an outstanding and lasting real estate brand.

This episode culminates our three-part series with Dr. Edwin Lee, founder of Bridgeway Funds. From leaving a career in finance to building up a successful fund in Hong Kong, he’s shared with us his insights for business and life. In this last episode, he stressed the importance of authenticity: Be authentic with both yourself and others about your mission and apply “passion & courage,” to each day.

You can see a successful example of this in Edwin’s community.

Early on in the process, Edwin realized the power of developing a loyal base. By sharing daily updates, tips for industry stakeholders, and developing his online presence, he has forged a strong connection with the now thousands of follows who tune in for his content.

How did this help the performance of his business? Asides from educating thousands of people, each watcher, reader, and subscriber means more exposure for his transactions. Whereas other property leaders may rely solely on agents and their personal network to find clients and generate interest, Edwin can broadcast en-masse with one post.

Agents are the bedrock of real estate transactions, however, developing a strong community through authenticity and pragmatic business practices has channeled momentum and support.

While there is no one-size-fits-all formula for success in the real estate industry, curating an online presence to drive interest and build trust has become a necessity.

How exactly did he do it, and where do you really begin? Tune in to the above video to find out.

We trust the above video contains some useful insight, and hope you’ve enjoyed our miniseries featuring Hong Kong’s Edwin Lee!

▶ About the guest:

Dr. Edwin Lee is the Founder of Bridgeway Prime Shop Fund Management Ltd, the first SFC (Securities Future Commission) licensed fund management that focuses exclusively on shop properties investment in Hong Kong and major cities worldwide.

Edwin established Bridgeway (Originally HKBI) in 2001 after being an investment banker at Credit Suisse First Boston in New York and Hong Kong. Over the past decade, Bridgeway has grown from a one-man company to become the leading business startup consulting company adopting the Business Build-Operate-Transfer (BOT) model with 300 staff in Hong Kong. As of June 30, 2013, Bridgeway has completed 1,11 business sales transactions and built 78 businesses for entrepreneurs to purchase as ready-made-businesses. Bridegeway now focuses exclusively on property fund management, an SFC regulated type 4 and 9 activities in Hong Kong.

Edwin was the sole awardee of the 2010 Hong Kong Business Awards: Young Entrepreneur Award by DHL/South China Morning Post. He was also named the Innovative Entrepreneur of the Year 2007 by the City Junior Chamber of Hong Kong and Entrepreneur of the Year 2012 by Capital Magazine.

Edwin was the youngest and first non-American Chairman (2009) in the 29-year history of the International Business Brokers Association (IBBA), the world’s largest association for business brokers based in Chicago, USA. Edwin is currently a Board Member of Cyberport Hong Kong. He is a U.S. CPA and a Chartered Financial Analyst (CFA). Edwin received his B.S. Finance and M.S. Accounting from University of Southern California, USA. He has completed his Doctor of Business Administration (DBA) degree at the HK PolyU with a research focus in entrepreneurial motivation and decision making. Edwin has also completed the 3-year Owner President/ Management Program at Harvard Business School.

Edwin is one of the awardees of the 2011 Ten Outstanding Young Persons Selection organized by Junior Chamber International.

▶ Contact Edwin & His Team Here:




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