Marketing the New Normal

Times are changing faster than before. How can brands adapt to evolving consumer tastes and business trends?

▶ Intro & Thoughts

In this second video of our two part interview with Chris Dobson from 8 Inc., we discuss the impact of the new digital age on business building.  Technology and consumer habits not only change how they must market their product, but fundamentally changes the business themselves. Later on, we discuss strategies for building human value, and how property developers must adapt or be left behind.This our final segment with Chris Dobson, the executive principal of Eight Inc., who has provided valuable insight on brand building and human experience in an increasingly online world. 

Our first video focused on general trends and merging online & offline platforms. In this episode, we discussed the evolving nature of physical spaces and the importance of maintaining diversity and the unique value in communities chosen for new developments. Be it Tokyo or Bali, consumers are getting tired with the same cookie-cutter retail models. Business operators, real estate developers especially, must be more respectful and considerate from here on out. The modern consumer is radically different from the one in the 80’s, and they will increasingly desire exposure to the local culture. The hospitality industry must also adapt. Before, hotels were modeled after the country and cultute of tourist’s home countries, to offer comfort and safety in a foreign location. With a more connected, and safe world, this is less and less often the case.  

Ultimately, businesses must ask themselves the tough questions. What do we do? Who do we serve? How is our arena different now, compared to 5 years ago, 10 years ago? Whether it be marketing or real estate trends, Denzity will help answer these questions, and be the channel on future content. Stay posted for what is to come, and as usual, we hope you learned something new.

▶ Intro & Thoughts (Chinese)

在我們對Eight Inc.的Chris Dobson進行的兩部份訪談的第二部份影片中,我們討論了新數位時代對業務建立的影響。 技術和消費者習慣不僅改變了他們必須銷售產品的方式,而且從根本上改變了企業本身。 稍後,我們將討論建立人類價值的策略,以及房地產開發商必須適應,不然便變得落伍。

這是Eight Inc. 的CEO Chris Dobson的最後一部份,他為日益網絡化的世界提供了關於品牌建設和人類體驗的寶貴見解。 我們的第一條影片聚焦於總體趨勢以及在線和離線平台的合併。在這一集,我們討論了物理空間不斷發展的性質以及在為新開發項目選擇的社區中保持多樣性和獨特價值的重要性。無論是東京還是峇厘島,消費者都對千篇一律的的零售模式感到厭倦。從現在開始,經營者,尤其是房地產開發商,必須更加尊重和體貼。現代消費者與80年代的消費者截然不同,他們將越來越希望接觸當地文化。酒店業也必須適應。以前,酒店是根據旅遊者所在國家的國家和文化而設計的,以在國外提供舒適和安全。隨著世界之間的聯繫更加緊密和安全,這種情況越來越少了。 最終,企業必須問自己一些棘手的問題。我們做什麼?我們為誰服務?與5年、10年前相比,我們的市況與現在有何不同?無論是市場營銷還是房地產趨勢,Denzity都將幫助回答這些問題,並成為提供未來內容的渠道。隨時發布最新消息,我們希望您一如既往地學到新東西。

▶ About the guest:

Chris Dobson has decades of experience in brand & business building through strengthening the client’s human experience. Currently he serves as Executive Principal at 8 inc., an award-winning strategic design firm. In this case, he shares his experience in the online space with us. To reach out or learn more, contact him below!

Chris Dobson通過加強客戶的個人體驗,在品牌和業務建設方面擁有數十年的經驗。 目前,他在屢獲殊榮的策略設計公司Eight inc. 擔任執行總監。 在這種情況下,他與我們分享了他在在線領域的經驗。 要聯繫或了解更多信息,請在下面與他聯繫!

▶ Contact Chris & his team here:




▶ Source & Supporting:

Ginza: is Tokyo’s most famous upmarket shopping, dining and entertainment district.

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