▶ Intro [English]
Digital marketing can be hard to navigate. What exactly is it, how has it evolved, and what are some must-knows for businesses that hope to build their online presence? We sit down with Chris Dobson from Eight Inc to answer these questions. Later on, we discuss how this is relevant to real estate, how brands have revolutionised the marketing industry, and what sets Greater China apart in this industry.
▶ Intro [Chinese]
數位營銷可能難以駕馭。 它到底是什麼，它是如何演變的，對於希望建立在線形象的企業來說，必須知道哪些知識？ 我們與來自Eight Inc.的Chris Dobson訪談並回答了這些問題。 稍後，我們將討論這與房地產的關係，品牌如何徹底改變了營銷行業，以及使大中華區在該行業脫穎而出的原因。
▶ Thoughts [English]
In this episode, we sit down with Chris Dobson, the executive principal of Eight Inc., and discuss digital marketing trends to be aware of in 2021. Chris and his team help clients build their brand through design and digitization; his insights are crucial for anyone interested in digital marketing. Consumer habits are undergoing radical changes within the past five years alone. Companies from F&B to real estate must pivot or risk being left behind by tech-savvy competitors. To do so, Chris frames the best practices and solutions in terms of trends. Increasingly, brands are spending less on advertising and more on product and client experience. Strong presence and service outperform and easily replace good advertising. Additionally, companies should take into account China’s expanding role in the consumption and advertising space. Greater China is forecasted to continue paving the way in digitization and online marketing with worthy innovations to emulate. While our conversation applies to all businesses, these topics are especially relevant to Denzity’s mission. We continue to keep an eye out for these rapid changes in the way companies and investors interact with each other and take the lead in introducing solutions that make the experience more enjoyable and efficient for both parties. The digitization of real estate and the trajectory of fascinating technological adoption in Greater China, our core region, bodes well for our future.
▶ Thoughts [Chinese]
在本集中，我們與Eight Inc. 的執行總裁Chris Dobson，討論了2021年要意識到的數位營銷趨勢。Chris和他的團隊通過設計和數未化幫助客戶建立品牌。 他的見解對任何對數位營銷感興趣的人都至關重要。 僅在過去的五年中，消費者的習慣就發生了根本性的變化。 從餐飲到房地產的公司都必須發揮主導作用，否則就有可能被精通技術的競爭對手甩在後面。 為此，Chris根據趨勢制定了最佳實踐和解決方案。 品牌越來越少地在廣告上，花更多的錢在產品和客戶體驗上。 強大的影響力和服務要勝過其他功能，並且可以輕鬆取代好的廣告。 此外，公司應考慮中國在消費和廣告領域的不斷擴大的作用。 預計大中華區將通過值得效仿的創新繼續為數字化和在線營銷鋪平道路。 儘管我們的對話適用於所有企業，但這些主題與Denzity的使命特別相關。 我們將繼續密切關注公司與投資者之間互動方式的迅速變化，並率先引入解決方案，使雙方的體驗更加愉悅和高效。 在我們的核心區域大中華區，房地產的數字化和引人入勝的技術採用預示著我們的未來。
▶ Contact 8 Inc here:
▶ About the guest:
Chris Dobson has decades of experience in brand & business building through strengthening the client’s human experience. Currently, he serves as Executive Principal at Eight inc., an award-winning strategic design firm. In this case, he shares his experience in the online space with us. To reach out or learn more, contact him below!
▶ Contact 8 Inc here:
▶ Source & Supporting:
B2B: Business to Business B2C: Business to Consumer https://www.disruptiveadvertising.com/marketing/b2b-and-b2c/#:~:text=%E2%80%9CB2B%E2%80%9D%20stands%20for%20%E2%80%9Cbusiness,services%20directly%20to%20other%20businesses.&text=B2C%20businesses%20sell%20products%20and,(obviously)%20so%20much%20more.
Pre-Purchase: A stage in consumer behavior where consumers compare and evaluate alternatives before acquiring the product. https://www.igi-global.com/dictionary/pre-purchase/45774
Parity Position: what makes consumers consider your brand, compared with competitors https://www.linkedin.com/pulse/points-parity-first-step-your-brand-positioning-satheesh-kannan/
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