This is one of many parts of our full interview with 4HK, our trusted marketing agency. Grasp the broad strokes that are key to understanding digital marketing – specifically how to use it for the real estate sector. We break the episodes up so you can find specific titles that may interest you. 4HK is a boutique advertising agency setting out to provide a performance-based solution for brands. Beside offering marketing solutions to startups and SMEs, they host workshops to teach entrepreneurs & founders how to grow their businesses. The founders Patrick and Andrew are also co-founders of LimeHK, a Hong Kong-based acceleration program focusing on early-stage ventures.
▶ Key Points:
- 3 things to trim up your digital marketing operations.
- Suggestions for real estate professionals going digital.
- Striking a balance between thinking and instinct
We hope you will have a better idea of how digital marketing works after this episode and be able to take your business to the next level.
▶ Our Thoughts of this episode:
This segment summarizes very well. You need to do 3 things: control your cost of acquisition, communicate well, and execute fast. Otherwise, your digital marketing effort would not be effective. If you are a real estate professional that is trying to figure out how to help your company to go digital, I suggest just coming up with an easy and reasonable plan to try. Don’t overthink all the time, but think through when you do.
本集是和4HK的訪問其中一部份，他們是我們信任的市場營銷經紀，他們會給你一個針對房地產數位行銷的概覽。我們將訪問分成幾部份，以便你尋找有興趣的內容。4HK 是個時尚行銷仲介，專門為品牌提供達到更高收益的建議。除了給予行銷建議給初創公司以及中小型公司，他們幫助以及教導創業者如何開創更多市場。4HK的開創者 Patrick 和Andrew也是LimeHK的創始人，一個以香港市場為基礎的風險投資機構。
▶ About the guest:
Andrew and Patrick co-founded the boutique advertising agency (4HK). The agency set out to provide a performance-based solution for brands. They advocate transformational marketing technologies and are involved in the Startups/SME sector, hosting many workshops/seminars for like-minded entrepreneurs & founders to help them grow their businesses.
They also co-founded LimeHK, a Hong Kong-based acceleration program focused on early-stage Startups/Ventures and provides mentorship, strategic partnerships & investments.
▶ Connect with the guest
- Website: https://www.4hk.com.hk/
- LinkedIn: https://www.linkedin.com/company/4hk
- Facebook: https://www.facebook.com/4hk.ltd
- Twitter: http://twitter.com/4hk_ltd
- Email: firstname.lastname@example.org
▶ Source & Supporting:
LimeHK: “LimeHK is a Hong Kong-based acceleration consultant which helps early startups survive and succeed.”
Call to action: CTA is basically the commands delivered by websites. For example, a website asking visitors to sign up or click on a number or email for further info.
Bounce rate: This term is used in internet marketing in order to analyze the percentage of visitors who do not tend to continue viewing the website and leave instead.
This disclaimer informs readers/audience that the views, thoughts, and opinions expressed in the text/video belong solely to the author & participant, and not necessarily to the participant’s employer, organization, committee or other group or individual.
As it can be difficult to catch some minor errors, transcripts may contain a few typos or inaccuracies.
This might be painfully obvious – Please note the following legal conditions:
Denzity owns the copyright in and to all content in and transcripts of Denzity’s video programs and publications (collectively referred to as “Denzity Materials”, with all rights reserved and its right of publicity.
You are welcome to share the below transcript (up to 500 words but not more) in media articles (e.g., The South China Morning Post, Bloomberg, New York Times), on your website, in a non-commercial article or blog post (e.g., Medium and WordPress), and/or on a personal social media account for non-commercial purposes, provided that you include attribution to “Denzity” and link back to the denzity.io/blog URL. For the sake of clarity, media outlets with advertising models are permitted to use excerpts from the transcript per the above.
No one is authorized to copy any portion of the Denzity Materials or use Denzity’s name, image or likeness for any commercial purpose or use, including without limitation inclusion in any books, e-books, book summaries or synopses, or on a commercial website or social media site (e.g., Facebook, Twitter, Instagram, etc.) that offers or promotes your or another’s products or services.