Marketing Funnel For Real Estate Professionals with 4HK

Marketing Funnel For Real Estate Professionals with 4HK

This is one of many parts of our full interview with 4HK, our trusted marketing agency. Grasp the broad strokes that are key to understanding digital marketing – specifically how to use it for the real estate sector. We break the episodes up so you can find specific titles that may interest you. 4HK is a boutique advertising agency setting out to provide a performance-based solution for brands. Beside offering marketing solutions to startups and SMEs, they host workshops to teach entrepreneurs & founders how to grow their businesses. The founders Patrick and Andrew are also co-founders of LimeHK, a Hong Kong-based acceleration program focusing on early-stage ventures.

▶ Key Points:

  • Marketing Funnel
  • Attract the Right Audience
  • Performance Tracking 

We hope you will have a better idea of how digital marketing works after this episode and be able to take your business to the next level.

Our Thoughts of this episode:

The marketing funnel is a simple but powerful concept. I am glad the 4HK team has touched on this subject. Also, I like the analogy of going to shopping malls to find a shop that sells sneakers. Using this analogy can help you think about the necessary steps it would take to attract the right audiences. My advice for you on this topic is to draw out the whole marketing funnel on a whiteboard and think clearly how to take your target audiences from one layer to another. From the exercise, you might start thinking strategies like “how does my prospect be interested to learn or find out?” or “how to track the performance”. Fascinating stuff!

本集是和4HK的訪問其中一部份,他們是我們信任的市場營銷經紀,他們會給你一個針對房地產數位行銷的概覽。我們將訪問分成幾部份,以便你尋找有興趣的內容。4HK 是個時尚行銷仲介,專門為品牌提供達到更高收益的建議。除了給予行銷建議給初創公司以及中小型公司,他們幫助以及教導創業者如何開創更多市場。4HK的開創者 Patrick 和Andrew也是LimeHK的創始人,一個以香港市場為基礎的風險投資機構。

關鍵點:

  • 營銷渠道
  • 吸引合適的受眾
  • 績效追踪 

在線上行銷以及初創企業有了這麼多經驗,我們在採訪中概括了許多話題,如地產行業是在線下轉線上中的困難,行銷漏斗,線上行銷的KPI(關鍵業績指標),還有如何做視頻行銷。我們希望你在看完這支影片後可以有更好的想法並且把自己的企業帶向另外一個緯度。

我們的感想:

數位行銷漏斗是一個簡單但強大的概念。我很高興4HK團隊觸及到這個範疇。還有,我喜歡那關於去商場尋找一對波鞋的比喻。這個比喻有助你思考吸引目標觀眾所需的步驟。我給你在這個範疇的建議是將數位行銷漏斗畫在白板上,然後思考如何能將你的目標觀眾層層遞進。從這個練習,你可能會開始思考到一些策略,例如「我的產品如何能吸引人了解或探索?」或是「如何追蹤我們的行銷表現?」引人入勝的東西。

▶ About the guest:

Andrew and Patrick co-founded the boutique advertising agency (4HK). The agency set out to provide a performance-based solution for brands. They advocate transformational marketing technologies and are involved in the Startups/SME sector, hosting many workshops/seminars for like-minded entrepreneurs & founders to help them grow their businesses.

They also co-founded LimeHK, a Hong Kong-based acceleration program focused on early-stage Startups/Ventures and provides mentorship, strategic partnerships & investments.

▶ Connect with the guest

▶ Source & Supporting:

LinkedIn: LinkedIn is a social platform through which job seekers and employers can interact professionally.

https://en.wikipedia.org/wiki/LinkedIn

Marketing Funnel: The marketing funnel includes five stages(awareness, consideration, conversion, loyalty and advocacy) that describe a customer’s whole journey from the very beginning, which the sellers can utilize to improve the customers’ issues and allow them to move down the funnel.

▶ Disclaimer:

This disclaimer informs readers/audience that the views, thoughts, and opinions expressed in the text/video belong solely to the author & participant, and not necessarily to the participant’s employer, organization, committee or other group or individual. 

As it can be difficult to catch some minor errors, transcripts may contain a few typos or inaccuracies.

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Enjoy!

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