This is one of the many parts of our full interview with 4HK, our trusted marketing agency, to give you some broad strokes on understanding digital marketing – specifically how you can use it for the real estate sector. We break the episodes up so you can find specific titles that may interest you. 4HK is a boutique advertising agency setting out to provide a performance-based solution for brands. Beside offering marketing solutions to startups and SMEs, they host workshops to teach entrepreneurs & founders how to grow their businesses. The founders Patrick and Andrew are also co-founders of LimeHK, a Hong Kong-based acceleration program focusing on early-stage ventures.
▶ Key Points:
- Video Content Strategies
- What Topics To Cover
- Emotions: The Currency of Brands
We hope you will have a better idea of how digital marketing works after this episode and be able to take your business to the next level.
▶ Our Thoughts of this episode:
Well, to be honest, I asked this question on behalf of my team. The team and I are also trying to leverage sophisticated digital marketing skills to learn how to create great content and be better at optimizing marketing efforts. Even though I know video marketing is a lot of trial and error, I still hope to improve the success rate with 4HK’s advice. We are in the midst of preparing a future Denzity Lens episode featuring professional videographers to share some tips on making real estate related videos pop. It is going to be super interesting! We will keep you posted.
本集是和4HK的訪問其中一部份，他們是我們信任的市場營銷經紀，他們會給你一個針對房地產數位行銷的概覽。我們將訪問分成幾部份，以便你尋找有興趣的內容。4HK 是個時尚行銷仲介，專門為品牌提供達到更高收益的建議。除了給予行銷建議給初創公司以及中小型公司，他們幫助以及教導創業者如何開創更多市場。4HK的開創者 Patrick 和Andrew也是LimeHK的創始人，一個以香港市場為基礎的風險投資機構。
▶ About the guest:
Andrew and Patrick co-founded the boutique advertising agency (4HK). The agency set out to provide a performance-based solution for brands. They advocate transformational marketing technologies and are involved in the Startups/SME sector, hosting many workshops/seminars for like-minded entrepreneurs & founders to help them grow their businesses.
They also co-founded LimeHK, a Hong Kong-based acceleration program focused on early-stage Startups/Ventures and offers mentorship, strategic partnerships & investments.
▶ Connect with the guest
- Website: https://www.4hk.com.hk/
- LinkedIn: https://www.linkedin.com/company/4hk
- Facebook: https://www.facebook.com/4hk.ltd
- Twitter: http://twitter.com/4hk_ltd
- Email: [email protected]
▶ Source & Supporting:
LinkedIn: LinkedIn is a social platform through which job seekers and employers can interact professionally.
Marketing Funnel: The marketing funnel includes five stages(awareness, consideration, conversion, loyalty and advocacy) that describe a customer’s whole journey from the very beginning, which the sellers can utilize to improve the customers’ issues and allow them to move down the funnel.
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