Real Estate Video Marketing Tips with 4HK

Real Estate Video Marketing Tips with 4HK

This is one of the many parts of our full interview with 4HK, our trusted marketing agency, to give you some broad strokes on understanding digital marketing – specifically how you can use it for the real estate sector. We break the episodes up so you can find specific titles that may interest you.  4HK is a boutique advertising agency setting out to provide a performance-based solution for brands. Beside offering marketing solutions to startups and SMEs, they host workshops to teach entrepreneurs & founders how to grow their businesses. The founders Patrick and Andrew are also co-founders of LimeHK, a Hong Kong-based acceleration program focusing on early-stage ventures.

▶ Key Points:

  • Video Content Strategies
  • What Topics To Cover
  • Emotions: The Currency of Brands 

We hope you will have a better idea of how digital marketing works after this episode and be able to take your business to the next level.

Our Thoughts of this episode:

Well, to be honest, I asked this question on behalf of my team. The team and I are also trying to leverage sophisticated digital marketing skills to learn how to create great content and be better at optimizing marketing efforts. Even though I know video marketing is a lot of trial and error, I still hope to improve the success rate with 4HK’s advice. We are in the midst of preparing a future Denzity Lens episode featuring professional videographers to share some tips on making real estate related videos pop. It is going to be super interesting! We will keep you posted.

本集是和4HK的訪問其中一部份,他們是我們信任的市場營銷經紀,他們會給你一個針對房地產數位行銷的概覽。我們將訪問分成幾部份,以便你尋找有興趣的內容。4HK 是個時尚行銷仲介,專門為品牌提供達到更高收益的建議。除了給予行銷建議給初創公司以及中小型公司,他們幫助以及教導創業者如何開創更多市場。4HK的開創者 Patrick 和Andrew也是LimeHK的創始人,一個以香港市場為基礎的風險投資機構。

關鍵點:

  • 視頻內容策略
  • 應該包括哪些主題?
  • 情感是品牌的通貨

在線上行銷以及初創企業有了這麼多經驗,我們在採訪中概括了許多話題,如地產行業是在線下轉線上中的困難,行銷漏斗,線上行銷的KPI(關鍵業績指標),還有如何做視頻行銷。我們希望你在看完這支影片後可以有更好的想法並且把自己的企業帶向另外一個緯度。

我們的感想:

老實說,我想代我的團隊問一個問題,希望得到建議。我和我的團隊正在嘗試如何變得精於創造好的推廣內容,以及優化完善我們的推廣策略。雖然我明白以影片推廣需要很多反覆試驗,我依然希望可以在如何製作更好的影片上得到建議。我們正在預備一條Denzity Lens影片,請來了專業製片人士分享製作與房地產有關的影片的小貼士。那影片一定會非常有趣!我們會時刻更新最新消息!

▶ About the guest:

Andrew and Patrick co-founded the boutique advertising agency (4HK). The agency set out to provide a performance-based solution for brands. They advocate transformational marketing technologies and are involved in the Startups/SME sector, hosting many workshops/seminars for like-minded entrepreneurs & founders to help them grow their businesses.

They also co-founded LimeHK, a Hong Kong-based acceleration program focused on early-stage Startups/Ventures and offers mentorship, strategic partnerships & investments.

▶ Connect with the guest

▶ Source & Supporting:

LinkedIn: LinkedIn is a social platform through which job seekers and employers can interact professionally.

https://en.wikipedia.org/wiki/LinkedIn

Marketing Funnel: The marketing funnel includes five stages(awareness, consideration, conversion, loyalty and advocacy) that describe a customer’s whole journey from the very beginning, which the sellers can utilize to improve the customers’ issues and allow them to move down the funnel.

▶ Disclaimer:

This disclaimer informs readers/audience that the views, thoughts, and opinions expressed in the text/video belong solely to the author & participant, and not necessarily to the participant’s employer, organization, committee or other group or individual. 

As it can be difficult to catch some minor errors, transcripts may contain a few typos or inaccuracies.

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Enjoy!

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