This is one of the many parts of the full interview we had with 4HK, our trusted marketing agency to give you a broad stroke on digital marketing, specifically to the real estate sector. We break the episodes up so you can find specific titles that may interest you. 4HK is a boutique advertising agency setting out to provide a performance-based solution for brands. Beside offering marketing solutions to startups and SMEs, they host workshops to teach entrepreneurs & founders how to grow their businesses. The founders Patrick and Andrew are also co-founders of LimeHK, a Hong Kong-based acceleration program focusing on early-stage ventures.
- Baidu Homepage
- China ICP License
- Meta Data
- LinkedIn Web
We hope you will have a better idea of how digital marketing works after this episode and be able to take your business to the next level.
Our Thoughts of this episode:
I like this episode, especially the Baidu-friendly. A lot of startups, like us, always want to aim for the Chinese market but shy away because we are new to learn how Chinese tech products work. Maybe we should find a specialist in Baidu SEO & SEM. If you know any experts in that field, please let us know! Also, there is a lot of material out there that talks about how to be good at social media platforms, like Facebook and Twitter. But, not many people talk about LinkedIn. I was hoping they can dig into LinkedIn more. Since this topic is one of the top questions my friends around me suggested I ask experts, I’ll try my best to find an expert to dive deep into this topic in the future.
本集是和4HK的訪問其中一部份，他們是我們信任的市場營銷經紀，他們會給你一個針對房地產數位行銷的概覽。我們將訪問分成幾部份，以便你尋找有興趣的內容。4HK 是個時尚行銷仲介，專門為品牌提供達到更高收益的建議。除了給予行銷建議給初創公司以及中小型公司，他們幫助以及教導創業者如何開創更多市場。4HK的開創者 Patrick 和Andrew也是LimeHK的創始人，一個以香港市場為基礎的風險投資機構。
▶ About the guest:
Andrew and Patrick co-founded the boutique advertising agency (4HK). The agency set out to provide a performance-based solution for brands. They advocate transformational marketing technologies and are involved in the Startups/SME sector, hosting many workshops/seminars for like-minded entrepreneurs & founders to help them grow their businesses.
They also co-founded LimeHK, a Hong Kong-based acceleration program focused on early-stage Startups/Ventures and provides mentorship, strategic partnerships & investments.
▶ Connect with the guest
- Website: https://www.4hk.com.hk/
- LinkedIn: https://www.linkedin.com/company/4hk
- Facebook: https://www.facebook.com/4hk.ltd
- Twitter: http://twitter.com/4hk_ltd
- Email: [email protected]
▶ Source & Supporting:
- Baidu: Baidu is a Chinese search engine operated by Baidu, Inc, which is a multinational technology company. https://www.forbes.com/companies/baidu/
- ICP China License: ICP or internet content provider license is required to operate any website in China. It is a certification that is issued by the Chinese Ministry of Industry and IT. https://www.quantil.com/content-delivery-insights/icp-certification-china/
- Metadata: In simple words, metadata is data or elaborated information regarding data. The term is often defined as “data about data”. https://www.lifewire.com/metadata-definition-and-examples-1019177
- LinkedIn: LinkedIn is a social platform through which job seekers and employers can interact professionally. https://en.wikipedia.org/wiki/LinkedIn
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