Get on Baidu & LinkedIn (for Real Estate Companies) with 4HK

Get on Baidu & LinkedIn (for Real Estate Companies) with 4HK

This is one of the many parts of the full interview we had with 4HK, our trusted marketing agency to give you a broad stroke on digital marketing, specifically to the real estate sector. We break the episodes up so you can find specific titles that may interest you. 4HK is a boutique advertising agency setting out to provide a performance-based solution for brands. Beside offering marketing solutions to startups and SMEs, they host workshops to teach entrepreneurs & founders how to grow their businesses. The founders Patrick and Andrew are also co-founders of LimeHK, a Hong Kong-based acceleration program focusing on early-stage ventures.

Key Points:

  • Baidu Homepage
  • China ICP License 
  • Meta Data
  • LinkedIn Web

We hope you will have a better idea of how digital marketing works after this episode and be able to take your business to the next level.

Our Thoughts of this episode:

I like this episode, especially the Baidu-friendly. A lot of startups, like us, always want to aim for the Chinese market but shy away because we are new to learn how Chinese tech products work. Maybe we should find a specialist in Baidu SEO & SEM. If you know any experts in that field, please let us know! Also, there is a lot of material out there that talks about how to be good at social media platforms, like Facebook and Twitter. But, not many people talk about LinkedIn. I was hoping they can dig into LinkedIn more. Since this topic is one of the top questions my friends around me suggested I ask experts, I’ll try my best to find an expert to dive deep into this topic in the future.

本集是和4HK的訪問其中一部份,他們是我們信任的市場營銷經紀,他們會給你一個針對房地產數位行銷的概覽。我們將訪問分成幾部份,以便你尋找有興趣的內容。4HK 是個時尚行銷仲介,專門為品牌提供達到更高收益的建議。除了給予行銷建議給初創公司以及中小型公司,他們幫助以及教導創業者如何開創更多市場。4HK的開創者 Patrick 和Andrew也是LimeHK的創始人,一個以香港市場為基礎的風險投資機構。

關鍵點:

  • 百度首頁
  • 中國ICP牌照
  • 元數據
  • LinkedIn網站

在線上行銷以及初創企業有了這麼多經驗,我們在採訪中概括了許多話題,如地產行業是在線下轉線上中的困難,行銷漏斗,線上行銷的KPI(關鍵業績指標),還有如何做視頻行銷。我們希望你在看完這支影片後可以有更好的想法並且把自己的企業帶向另外一個緯度。

我們的感想:

我喜歡本集,尤其是關於百度的部份。像我們一樣,很多初創企業都想打入中國市場,但是我們未必會付諸實行,因為我們才剛開始認識中國的科技產物操作。可能我們需要尋找一個百度SEO和SEM的專家。如果你認識任何在此領域的專家,請告知我們!況且,有很多資源教導你如何在社交平台中取得成功,例如Facebook和Twitter。但是,Linkedin卻沒有很多人討論。我希望他們能夠在Linkedin的部份多說一些。我的朋友最常建議我在此範疇上得到專家的意見,在未來,我會嘗試找一個專家更深入探討這個問題。

▶ About the guest:

Andrew and Patrick co-founded the boutique advertising agency (4HK). The agency set out to provide a performance-based solution for brands. They advocate transformational marketing technologies and are involved in the Startups/SME sector, hosting many workshops/seminars for like-minded entrepreneurs & founders to help them grow their businesses.

They also co-founded LimeHK, a Hong Kong-based acceleration program focused on early-stage Startups/Ventures and provides mentorship, strategic partnerships & investments.

▶ Connect with the guest

▶ Source & Supporting:

▶ Disclaimer:

This disclaimer informs readers/audience that the views, thoughts, and opinions expressed in the text/video belong solely to the author & participant, and not necessarily to the participant’s employer, organization, committee or other group or individual. 

As it can be difficult to catch some minor errors, transcripts may contain a few typos or inaccuracies.

This might be painfully obvious – Please note the following legal conditions:

Denzity owns the copyright in and to all content in and transcripts of Denzity’s video programs and publications (collectively referred to as “Denzity Materials”, with all rights reserved and its right of publicity.

You are welcome to share the below transcript (up to 500 words but not more) in media articles (e.g., The South China Morning Post, Bloomberg, New York Times), on your website, in a non-commercial article or blog post (e.g., Medium and WordPress), and/or on a personal social media account for non-commercial purposes, provided that you include attribution to “Denzity” and link back to the denzity.io/blog URL. For the sake of clarity, media outlets with advertising models are permitted to use excerpts from the transcript per the above.

No one is authorized to copy any portion of the Denzity Materials or use Denzity’s name, image or likeness for any commercial purpose or use, including without limitation inclusion in any books, e-books, book summaries or synopses, or on a commercial website or social media site (e.g., Facebook, Twitter, Instagram, etc.) that offers or promotes your or another’s products or services.

Enjoy!

Leave a Reply

Your email address will not be published. Required fields are marked *