How To Effectively Use Social Media for Real Estate

Nowadays, digital marketing for real estate agents is a must. In the digital marketing world, the importance of social media for real estate really can’t be overlooked.

Here are some practical tips to help you effectively use social media services for your real estate business.

#1 Facebook for real estate
Despite its declining popularity, Facebook remains one of the most important social media platforms. Setting up a business page on Facebook is a first step. This is more professional than posting to a personal account. A business page also gives you access to useful social media marketing services such as page analytics and the ability to promote posts to your audience.

The Facebook algorithm favors posts that get a lot of engagement, so ask questions to drive comments or share content your followers will enjoy. Ask your followers to interact with you or hold a contest. This is a very effective way to build up your follower count.

#2 Instagram for real estate
Instagram is one of the most popular social media sites and very popular among younger generations. As a visual platform, every post there needs to be visually compelling. Use captions that go with the photos to provide additional information. Remember to include your business contact in the profile This helps visitors find your business. A single Instagram post can be made up of a series of images or even videos, making it a great way to show photos of your available real estate properties.

#3 YouTube for real estate
Video has become one of the most powerful marketing tools available to real estate agents. Video adds more dimension and personality to visual listings and your brand, and trust me, people love videos!

YouTube is the #2 search engines in the world, making it a great place to host your video content online. And you don’t need to be a You-tuber in order to be successful on YouTube! As long as you have a good story to tell, people will love your content.

What should you post on this platform?
As real estate agents, we understand you are crazy busy in your real estate business already. To save your time, here’s a snapshot of what you can post on social media.

#1 Property Photos
Digital marketing for real estate is highly visual in terms of content. That’s why stunning, high-quality property photos are central to so many real estate business’ social media strategies.

Not only do visually stunning photos attract “likes” and shares, but also compel your followers to get in touch with you. If budget allowed, you can hire a professional photographer to create photos for your social media marketing purpose.


#2 Industry and Market News
Real estate business is ever changing. So whether it’s advice, helpful content or industry reports, keeping your clients in the loop shows that you’re an active participant in your industry. This also builds your credibility as many property investors are looking for experienced real estate agents to give them advice and close deals.

#3 Testimonials
One of the biggest benefits of real estate social media posts is the ability to highlight your success stories to connect with clients.

Remember, your clients are spoiled for choice. There are countless real estate agents in the business. So the more you’re able to provide proof of your satisfied clients, the better.

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