As a global online community of real estate experts, Denzity is at the forefront of digitising the real estate industry. While working with so many real estate agencies to bolster their online presence, we have found out that digital marketing is often overlooked. So today, Denzity is going to share some digital marketing tips for the real estate industry.
Email Marketing Right
Email marketing has been there for a while, and it’s still one of the most effective marketing tools. One common mistake that businesses make is bombarding people with generic sales messages. This is very dangerous as receivers can simply report your advertising emails as spam, and you’ll never be able to send anything to their inbox again.
Instead, you should use email marketing as an educational and informational tool. Rather than sending out a purely promotional email, think about creating an e-newsletter that combines your informative guides and tips with your most recent real estate listings. Also, do not send emails to random people. You should target mainly your subscribers – people who have opted into your email campaigns from your website voluntarily.
To be more specific, you can organize your
email subscribers into different segments based on common interests,
demographics, etc. You can create different types of content found on the
segments. This can ensure the emails your subscribers receive are relevant.
Start a Blog Today
Are you thinking of running a Facebook ad? Remember, the internet is overloaded with ads already! More and more people tend to ignore the ads altogether. However, you can get prospects to contact you by giving them something of value. That’s why something like how-to info and infographics is very popular. You can showcase your professionalism and demonstrate thought leadership by providing prospects with the information they need. Start a blog today. Create a series of blog posts with long-form and in-depth content on different topics.
However, writing good and useful content is not enough. You have to stand out. Optimizing your content for SEO is essential. SEO stands for search engine optimization. This will ensure that your blog posts are more visible in search results. Make sure you understand the basic SEO techniques before publishing your posts. If no one can find your content in search engines, it’s a waste of time. You can also share your content on social media, email, and other platforms.
Make Use of Digital Tools for Research
We have been focusing on content a lot in
the first two tips. But the problem is, how do you know what type of content is
appealing to real estate investors? To find fresh content ideas that real
estate investors are looking for, you can use tools like Google Trends and
Google Analytics to find the right keywords and search terms. Also, be active
on social media platforms. Make sure you know what your potential clients are
talking about online and the latest trends in the industry. This can help you
generate content ideas.
Want to stay connected to the Industry and learn more digital marketing tips for your business? Sign up here to join our community and get inspired! Denzity is a global community of industry experts and provides sound insights, open dialogues, and peer-reviewed content from professional real estate agents, developers, world-class investors, advisors and more.